A recent visit to Asia allowed us to see the differences existing in retail merchandising compared to North America.
Retail Displays in Asian markets, often have a different ‘twist’ to them.
In many cases the forms, proportions and coors are outside of what is typically seen in American stores, and it makes to displays that certainly get noticed.
Also, there is an attention to detail and unique touches that sets them apart, and this is often noticed by the s hopper as they start to interact with the product on the display, further creating a bond with the shopper and the brand.
Could these types of display forms be used as a way to set a display apart in North American markets?
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